According to John Bullock, the colony of bees operates the way it does in order to focus on the survival of the colony. It is also clear that a colony or superorganism is able to leave longer and survive the hardest times together, compared to having been alone. Entrepreneurship involves engaging various parties like fellow business owners, staff, customers, investors, and marketers who are all working towards the same goal. Collaborative intelligence allows for one to look at the environment wider than their own and employ all senses of other collaborators to investigate and deliver the best results to the benefit of all. Think BeeHive..